08 November 2018

The global push-to-talk over cellular market (PTToC) is expected to grow at a CAGR of 8.5 per cent from 2018 to 2026, says Persistence Market Research (PMR).

In its Push-to-Talk Over Cellular Market – Global Industry Analysis 2013-2017 and Market Forecast 2018-2026 report published in early August, the researcher says the PTToC market was worth USD2,741.4m in 2017 and predicts this will “grow significantly: to reach USD5,658m by 2026.

PMR believes this is due to a worldwide increase in demand for next-generation LTE networks. 

It also says that the increasing penetration of IoT devices in various industry verticals is encouraging mobile device manufacturers to integrate PTToC software into their hardware.

As a result, PMR says the software subsegment in its study is projected to register more than 30 per cent of global market share at the end of 2018.

Moreover, it says the software segment is expected to grow at a relatively higher CAGR as the demand for PTToC software is growing rapidly in various countries such as India due to an expanding mobile workforce.

Apart from this, the services segment is also expected to witness a high growth rate during the forecast period as the demand for integration and deployment services and maintenance & support services for PTToC solutions is growing rapidly in various developing countries around the world.