14 May 2019

Indian mobile handset brand Lava International has strengthened its position in Africa by entering South Africa and Ethiopia this year.

Lava already had a presence in Tanzania as well as in north, east and west African nations.

“This expansion in Ethiopia and South Africa has presented us with ample opportunities to take the company to newer heights internationally,” said Vikram Parmar, business head- Africa, Lava International. “The development also allows us to connect the people of various geographies through our products and services which at the same time help us to increase our brand recognition.

With this determination, we are making these advancements and developments into new markets and opening a pool of job prospects for the citizens of these markets.”