19 July 2019

Orange Business Services (OBS) has named Sahem Azzam as vice president Middle East and Africa.

Azzam will be based in the regional headquarters at Dubai Silicon Oasis in the United Arab Emirates (UAE) and takes over regional leadership from Luc Serviant.

OBS added that Azzam will lead its regional team, with support from offices in Egypt, Morocco, Nigeria, Saudi Arabia and the Arabian Gulf, South Africa and Turkey.

He will be charged with accelerating the growth of the business, leveraging opportunities from the rapid digital business transformation across the region, which is creating a new operating landscape for enterprises and governments.

“We are pleased to welcome Sahem Azzam, who will play a critical role in leading the regional team in the Middle East and Africa, supported by our strong partner ecosystem and innovation culture,” said Richard Van Wageningen, senior vice president for Indirect, Middle East, Africa, Russia (IMEAR), at OBS.

Azzam brings over 15 years of experience in the region to his new role, including sales and marketing management across the ICT industry and networking space in several multinational organisations.