07 September 2022

Shipments of feature phones rose 10.6% quarter-on-quarter (QoQ), with their cheaper prices offering a viable alternative for cash-strapped consumers, according to the latest report by research house IDC.

The top three smartphone markets in Africa by unit share in Q2 2022 were South Africa (16.6%), Nigeria (13.8%) and Kenya (7.7%); however, all three saw shipments decline QoQ.

Transsion brands (Tecno, Itel, and Infinix) led the African smartphone market in Q2 2022 with a unit share of 48%, maintaining steady shipments into the region.

Second-placed Samsung (25.8% share) recorded an 11.3% QoQ decline in shipments.

Elsewhere, third-placed Xiaomi (6.6%) saw its shipments decline 8.3%.

The average selling price (ASP) of smartphones in Africa dropped 3% QoQ in Q2 2022 due to a sharp 22.3% QoQ fall in shipments of midrange devices (US$200

Meanwhile, Shipments at the lower end of market fell 3.9% in $0-$100 bracket.