09 December 2025

Aminata Ndiaye Niang has been appointed as the new CEO of Orange Madagascar, effective 1 November, succeeding Frédéric Debord.

She brings extensive experience in digital technology and transformation, positioning her to lead the company’s efforts to boost digital and financial inclusion and reinforce its role as an innovative, community-focused operator in Madagascar.

Orange highlighted Ndiaye Niang’s leadership role in guiding the company alongside its management team to serve Madagascar’s development and communities effectively. The company expects her strategic vision and expertise to accelerate subscriber growth across mobile and internet services and expand Orange Money offerings.

Her focus will be on strengthening Madagascar’s subscriber base, which totalled approximately 3.7 million at the end of September 2025, amid fierce competition from Yas. Total mobile subscriptions in the country are estimated at around 18.2 million.

In line with its expansion strategy, Orange Madagascar has been investing in rural network deployment. In January 2023, it partnered with NuRAN Wireless to roll out 500 telecom sites in underserved areas. In December 2023, the company secured a €30 million global license, and in January 2024, it announced plans to cover 90% of the population by year’s end, reinforcing its commitment to extending connectivity across Madagascar.