09 December 2025
Mark Williams-Wynn, CTO, EWaste Africa
As we navigate the realities of the impact that humans have created in the Anthropocene age, the telecommunications industry stands at a pivotal crossroads as to how they will react. Companies operating within this sector hold a unique position and responsibility to champion the principles of a circular economy.
Promoting circularity
At the core of this transformation is the recognition that telecommunications companies are not just service providers; they are powerful agents of change capable of shaping consumer behaviour and industry standards. From a consumer perspective, these companies are uniquely positioned to influence habits through education and practical initiatives.
Moreover, implementing take-back schemes, device rental programs, and subscription models serves to facilitate responsible handling of electronic waste. These initiatives not only extend the lifecycle of devices but also help create closed-loop systems where materials can be recovered, reused, and reintegrated into manufacturing processes. Such approaches are vital for decoupling economic growth from resource extraction, thereby aligning business goals with environmental stewardship.
From an African perspective, telecom companies like Safaricom are looking at ways of becoming more circular through ideas such as sharing infrastructure with other telecom companies and offering reductions for contracts if the phone is returned upon upgrade.
Educating consumers
Beyond operational innovations, education plays a fundamental role in fostering a circular economy within the communications landscape.
Telecom companies have a responsibility to raise awareness about what the circular economy entails, why it matters, and how individual actions can contribute. This means helping the public to understand how electronic waste contributes to problems like resource depletion, pollution, and inequality, and encouraging them to consume more responsibly.
By empowering consumers with knowledge, companies can influence purchasing decisions and end-of-life management behaviours, ultimately creating a more informed and engaged customer base committed to sustainability.
Design and lifecycle management
Telecoms companies must ensure that all waste generated through infrastructure upgrades, decommissioned equipment, or end-of-life devices is handled ethically and in compliance with environmental regulations. Partnering with certified, environmentally responsible waste management firms guarantees that hazardous materials are managed safely, and valuable resources are recovered efficiently, and thereby minimising harm to ecosystems and public health.
A foundational pillar of circularity lies in how products are designed and managed throughout their lifecycle. Incorporating eco-design principles, such as designing for repair and reuse, can significantly extend the useful life of devices. For instance, modular designs that allow for easy replacement of components make refurbishment more straightforward and cost-effective. At the same time, these designs also allow for repair and reuse by encouraging the creation of products that can be easily disassembled, with fewer glued or welded parts, enabling effective recycling and component recovery at end-of-life.
These design strategies promote resource efficiency by maximising the utility of existing devices and reducing the need for virgin material extraction.
Implementing take-back schemes, rental models, or device subscription services further supports this approach by creating structured pathways for product return and reuse. These models not only reduce waste but also open new avenues for customer engagement and revenue streams, reinforcing the business case for sustainability.
Partnerships as catalysts for circularity
Achieving a true circular economy requires collaboration across the ecosystem.
Partnerships between telecom operators, device manufacturers, and recycling organisations are vital for creating seamless pathways for device refurbishment, repair, and responsible disposal.
By providing training, certification, and support to recycling organisations, manufacturers can ensure refurbished devices meet quality standards, protecting brand reputation and consumer trust. Telecom companies can further facilitate market acceptance by reintroducing certified refurbished devices, expanding access to affordable, sustainable technology options.
The youth are critical to driving circularity, and they should be included on the journey, not just as unwilling passengers. They are very aware of environmental challenges and have great ideas for practical solutions. In addition, governments are starting to realise the importance of circularity, but further support is needed to drive real change. Whether through diversion from landfill, Extended Producer Responsibility schemes, or better enforcement, policy action remains critical to the transition.
Embracing the circular future
However, transitioning to a circular economy model is not without challenges. Consumer perceptions often favour new devices, perceiving refurbished products as inferior, which hampers adoption. Additionally, a lack of awareness about the benefits of circular practices and difficulties in tracking device histories pose obstacles.
To overcome these barriers, targeted education and awareness campaigns are essential. Highlighting the environmental, economic, and social benefits of refurbished devices can shift consumer attitudes. Implementing transparent tracking systems, such as digital certificates or blockchain-based provenance, can build trust and ensure accountability throughout the device lifecycle.
The pathway towards a sustainable, circular telecommunications industry is both a strategic necessity and an opportunity for innovation. By integrating eco-design principles, fostering collaborative partnerships, and investing in consumer education, companies can significantly reduce their environmental footprint while unlocking new market opportunities.
