20 December 2022

TikTok has joined the GSMA as an industry member and says it intends to ‘work with our industry partners to advocate the development of new mobile communication technologies and form lasting business relationships in our global community.’

The app will reportedly share its knowledge, provide industry insights, and support innovative initiatives ‘that will benefit everyone in the telecommunications ecosystem.’

“With its powerful influence on culture and massive monthly user base of over one billion, TikTok has captured the world’s attention over the past few years,” said Lara Dewar, chief marketing officer, GSMA. “We’re excited to welcome TikTok as an industry member to work together on initiatives that benefit the entire mobile ecosystem.”

“TikTok’s mission is to inspire creativity and bring joy. “In partnership with hundreds of telcos around the world, we’ve made it easier, cheaper and faster for our users and partners to create, share and engage with our amazing video platform,” said David Saidden, Director of Distribution Partnerships at TikTok. “As part of the GSMA community, we’re excited to expand on these successes, amplifying innovation in the 5G space, streamlining delivery through CDN and Edge infrastructure, and pioneering new modes of connectivity in evolving markets.”