06 November 2025

Globe Teleservices has announced a new partnership with Cambodian telecom operator CamGSM, better known as Cellcard, to deploy an advanced A2P (Application-to-Person) SMS firewall solution.

The fully integrated platform aims to secure A2P messaging channels and safeguard the network and its customers against the rising threat of SMS fraud, including spoofing, SIM farming, grey routes, and artificial inflation of traffic.

Cellcard CEO Yap Kok Leong emphasized the importance of protecting subscribers amid increasing complexities in network fraud. He stated that the collaboration with Globe Teleservices would strengthen the company’s ability to deliver a secure and trustworthy messaging experience for its customers over the long term.

Globe Teleservices Group CEO Ashutosh Agrawal noted that the deployment of the A2P SMS firewall, which was completed within 60 days, plays a crucial role in helping Cellcard defend legitimate enterprise traffic. He highlighted that this protection could convert potential revenue losses into sustainable income streams.

Agrawal also underscored the significance of the partnership as a strategic step toward fostering innovation within secure and scalable telecom ecosystems across Southeast Asia, reinforcing the region’s growing focus on combating fraud and enhancing network integrity.