31 March 2023

MTN and Amazon Prime Video have teamed up to launch a mobile streaming plan in Nigeria.

The offer, accessible for a single phone, will allow MTN subscribers to benefit, for $1.74/month, from the standard subscription to Amazon Prime Video and a package dedicated to viewing and downloads in the application. Another offer allows three devices to benefit from the service for $5/month.

“We are thrilled to bring Prime Video subscriptions to millions of Nigerians, enabling them to access entertainment on their own terms, wherever and whenever they want. Video on demand has become an integral part of our lives, and this introductory offer is essential. The Prime Video platform already offers thousands of titles, including more than 150 Nollywood titles and several Nigerian films in the pipeline,” said Aisha Umar Mumuni, director of digital strategy at MTN Nigeria.

Netflix has lowered the prices of its mobile offer in many countries in sub-Saharan Africa, but Nigeria was not affected. In this market, partnering with telecoms could help Amazon Prime Video catch up on the competition.