05 September 2019

Safaricom has gained market share in the fixed broadband segment, while market leader Wananchi Telecom has lost ground.

That is according to the Q3 report (January to March 2019) by Kenya’s Communications Authority (CA), which revealed that Safaricom secured over 16,000 connections to stand at 126,792 subscriptions. It represents 31.5% market share compared to 29% in the previous quarter.

Wananchi Telecom, owner of Zuku Internet, gained marginally by recording 143,000 subscriptions compared with 141,000 in the previous quarter. As a result, the firm’s market share dropped from 38% to 35.8%.

The report also found that Safaricom still dominates the mobile data market at 65.3%, followed by Airtel Networks and Telkom Kenya at 26.9% and 7.2% respectively.

Airtel Kenya continued to grow its market share and posted a 15% rise in mobile subscriptions. In the previous quarter, it had 11.5 million subscriptions compared to the current quarter with 13.3 million subscriptions.

The CA said the rise came as a result of users adopting multiple SIM cards in order to take advantage of various offers made available to them.