08 November 2019

Commercial 5G networks are going live across the continent, prompting innovation for new consumer experiences and presenting new opportunities for enterprises, according to Ericsson Middle East and Africa (MEA) president Fadi Pharaon.

Addressing media and analysts at GITEX 2019 in Dubai on 6th October, he also underlined the role the next generation will play in driving new revenue streams emerging from the digitalisation of different industries.

“The deployment of 5G networks will allow operators to develop new use cases, applications, services and revenue streams from IoT and industrial applications– sparking an unprecedented wave of innovation,” he said. 

In addition, Pharaon underlined how service providers can realise the full potential of 5G by giving examples of some of the most successful use cases globally.

He also presented go to market strategies, including considerations on business models and value chain positioning, as well as network deployment requirements. 

As part of the presentation, Pharaon said that many operators have already selected Ericsson as their 5G partner and that the Swedish company was first with publicly-announced commercial 5G contracts and commercial live networks across four continents, with more to follow.