Ericsson names new VP for MEA

09 March 2021

Ericsson has named Sena Erten as vice president and head of people at Ericsson Middle East and Africa (MEA) and a member of the region’s leadership team.

The Swedish gear-maker said in a statement that Erten will work to realise the company’s people vision in the market area, “inspire and guide the business towards a world-class employee experience that is people centred, adopting the latest digital technologies and leading the way in driving our company culture.

“In a fast-transforming industry, Sena will drive Ericsson’s people transformation in the region through innovative leadership, attracting and retaining the best talents and helping Ericsson to win in the talent marketplace while creating a compelling employee experience,” the statement continued.

Fadi Pharaon, president of Ericsson Middle East and Africa added: “People are at the centre of everything we do at Ericsson. I am delighted to welcome Sena into her new role. Her extensive knowledge and experience will further strengthen our people function. In a high-paced industry, pushing the envelope of technology, Sena will work to address the fast-changing competence development needs of our company by unlocking the human potential, upskilling and reskilling talents, enabling us to stay ahead of the market and adding value to our customers.”