07 September 2023
Airtel, Uganda’s first 5G network, joined Next Media and the Ministry of ICT and National Guidance to launch the NextWowzi platform, which will connect influencers with top brands, and utilize advanced analytics to create over 1.5 million jobs over the next five years.
Kin Kariisa, Group CEO of Next Media Services, said that the reason for launching this platform is to enable influencers to earn more and connect them to clients, cutting out the middleman.
“There is a problem with getting these jobs. It is hard to connect these people to jobs. Today, the middleman is cut, it is your phone connecting you. We are creating with boda riders, campuses, and women in the markets as long as you have internet. Airtel Uganda has launched #Airtel5G, and we want to plug in,” said Kariisa.
Rt. Hon Justine Kasule Lumumba, the minister for general duties, said that ICT is a beacon of hope as It remains one of the critical rivers where government can pull and unlock the potential of youth.
“The concept of digital entrepreneurship is no longer a myth but is being used by the youth to improve their lives. For those who are taking advantage of it, please do,” said Lumumba.
Airtel Uganda provided influencers with a test of 5G speeds by letting them experience Virtual Reality.