03 April 2024

Ooredoo has launched an OTT streaming platform – ‘Go Play Market’ - in partnership with MediaKind and Microsoft.

The entertainment platform offers multiple content formats such as live TV channels and video on demand. It was officially launched in six markets, including Tunisia and Algeria.

“With Go Play Market, our goal is to establish a comprehensive entertainment hub, designed to meet the diverse preferences of our customers, as well as people who do not use the Ooredoo network, across multiple markets,” said Aziz Aluthman Fakhroo, managing director of Ooredoo Group.

The launch is part of Ooredoo’s broader strategy to expand its range of services, which includes mobile telephony, data, SMS, as well as value-added services. The company will thus be able to diversify its sources of income and accelerate the growth of its revenues. It generated revenue of QAR 23.16 billion ($6.36 billion) in the 2023 financial year, up slightly from QAR 22.7 billion in 2022, in another note of positive news for the company.

Ooredoo is positioning itself to better benefit from the strong demand and expected growth of the streaming market over the coming years. MarketsandMarkets reports that the global OTT streaming market is expected to generate revenues of approximately $434.5 billion by the end of 2030, up from $202.5 billion in 2022.