31 May 2024

Orange Group has launched Orange Microfinances Guinée (OMIG) to offer inclusive and accessible financial services to local populations via their Orange Money account.

This initiative aims to enrich the value proposition for Orange Money customers by offering services at reduced costs to people excluded from the traditional banking system and to banking customers looking for change.

OMIG is committed to making access to mobile financial services more equitable, regardless of geographic or socio-economic barriers. The microfinance company distributes the Tik Tak digital loan and savings service, with a fully digitalized customer journey, as well as attractive conditions.

This new Tik Tak offer in Guinea, which is inspired by the successful experience on the Ivorian market by Orange Bank Africa, allows Orange Money account holders to borrow between 50,000 and 1,500,000 Guinean Francs (GNF) in less than 10 seconds, and to subscribe to savings ranging from 10,000 to 50,000,000 GNF, with an annual remuneration of 3%.

“Through the launch of Orange MicroFinances Guinée, the Orange Group confirms its ambition to become one of the pillars of financial inclusion in Africa, by simplifying people’s access to financial products via mobile,” said Jean-Louis Menann-Kouamé, managing director of Orange Bank Africa.

Orange Bank Africa provided technical support for the operationalization of Tik Tak in Guinea and is convinced that the offer will have the same impact as in Ivory Coast.