MTN Congo targets education and empowerment

06 June 2024

Under the theme 'Learn today, lead tomorrow,' MTN Congo has launched the 17th edition of the 21 Days of y'ello Care program in partnership with the Ministry of Health. 

The 2024 initiative will run throughout June 2024 and aims to address persistent educational disparities faced by communities living in rural areas. This special edition reiterates MTN’s unwavering commitment to driving innovation, connectivity and impactful social initiatives across the African continent over the past three decades.

Seventeen years later, 21 Days of Y'ello Care remains MTN's flagship employee volunteering program, reflecting the company's core belief in making a meaningful difference in the lives of those it serves. Since its inception in 2007, the program has seen MTN employees across Africa and the Middle East actively volunteer every June. The campaign fostered a culture of giving back, highlighting MTN's role as a socially responsible corporate citizen. Employees dedicate their skills and resources to projects focused on essential societal needs, in the areas of education, health, economic empowerment and environmental sustainability.

MTN Congo firmly believes in the power of education and is committed to providing access to quality education for all, regardless of location or situation. The company recognizes that education is not just about textbooks and classrooms; it's about unlocking potential, fueling dreams and empowering individuals to shape their own futures.

This commitment is particularly crucial in Africa, where education disparities continue to hinder progress. According to UNESCO, more than a fifth of children aged 6-11 in sub-Saharan Africa are out of school, representing the highest rate of school exclusion in the world. This crisis is further compounded by problems such as inadequate infrastructure, limited access to teaching materials and shortage of qualified teachers. In Congo, the situation reflects these broader trends, with a significant proportion of children in rural and isolated areas facing similar barriers to quality education. This has a cascading effect, limiting their future employment opportunities and contributing to the cycle of poverty.

“Our 30 Days of Y'ello Care program is a strategic response to this urgent problem,” said Ayham MOUSSA, managing director of MTN. “Building on the 17-year history of the 21 Days of Y’ello Care program, MTN employees across Congo will leverage their expertise and resources to build the capacity of our communities through various educational initiatives. MTN Congo's activities as part of the 30 days of Y'ello Care will include: the complete development of the MAKANA 2 Primary School, located 28km from the city of Brazzaville. We recognize that education is the cornerstone of a prosperous society. Through 30 Days of Y'ello Care, we are determined to make a tangible difference in the lives of children in our disadvantaged communities, empowering them to reach their full potential and contribute to a better future for our nation."