Ethio Telecom and Ministry of Industry partner for e-commerce

28 November 2024

Ethio Telecom, in collaboration with the Ministry of Industry, held a discussion with the representatives of the manufacturing industry and stakeholders regarding the e-commerce digital marketing platform they developed in partnership to modernize the manufacturing sector.

The Honorable Minister of Industry, Ato Melaku Alebel, said that the platform is a game changer for the manufacturing industry, as it will make the market more accessible to a wider audience, strengthen connections with input suppliers, and streamline product production, ultimately improving supply chain reliability and enabling more informed decision-making. The modernization of the sector is crucial for the digital transformation of our country, which will enhance the benefits for citizens by building an inclusive digital economy and boost international competitiveness.

Ethio telecom’s CEO, Firehiwot Tamiru, emphasized that the digital transformation of Ethiopia requires joint efforts and stated that our company has developed the infrastructure capacity to implement the digital marketing platform that is part of it. Apart from equipping the sector with technology, it is possible to quickly transform our country from a consumer to a producer by improving skills, improving policies and guidelines, and creating a favourable environment.