17 June 2025
Majda Lahlou Kassi, President of Ericsson Morocco and Vice President and Head of Ericsson West and Southern Africa
In October last year, the Moroccan government launched its Digital 2030 strategy that seeks to transform the country’s economy and society. Its objectives include expanding 5G coverage to 70% of the population by 2030 and ensuring better access to high-speed internet..jpg?lu=639)
At Ericsson, we are committed to supporting the nation’s digital ambitions. 5G technology has the potential to revolutionize many industries in Morocco, unlocking numerous opportunities across key sectors such as mining, agriculture, healthcare, and manufacturing. With its ultra-low latency and high-speed connectivity, 5G can enable real-time data exchange, advanced automation, and the integration of cutting-edge technologies such as IoT, AI, and machine learning.
In the mining sector, 5G can support the development of smart mines by enabling remote monitoring and control of equipment, enhancing safety, and improving efficiency through predictive maintenance and data analytics. In agriculture, 5G can facilitate precision farming techniques, allowing farmers to monitor crops and livestock with real-time data from sensors and drones, optimizing water usage, and increasing yields while minimizing waste.
In healthcare, 5G can transform patient care by enabling telemedicine, remote surgeries, and the use of AI-powered diagnostic tools that require fast and reliable connectivity. This can lead to improved access to healthcare services, particularly in rural areas, and contribute to better patient outcomes.
In manufacturing, 5G can drive the growth of smart factories, where machines, robots, and production lines are interconnected, enabling automated processes, reducing downtime, and improving overall productivity. The high-speed, low-latency capabilities of 5G also make it easier to manage large-scale supply chains and integrate advanced technologies like augmented reality (AR) for worker training and maintenance.
Other important use cases include smart cities. 5G enables the development of smart city initiatives, improving urban infrastructure through connected traffic systems, smart grids, and efficient public services, ultimately enhancing quality of life. We believe that 5G offers Morocco a powerful platform to modernize and enhance industries across the board, driving economic growth, innovation, and improving the quality of life for its citizens.
Fixed Wireless Access
Ericsson has a strong track record in supporting infrastructure buildup for fixed wireless access (FWA) solutions in many markets across the globe that play a key role in connecting the unconnected. As an efficient and scalable alternative to wired connections, FWA provides fast and reliable internet services to homes and businesses via radio signal, without the need for physical cables. This makes it ideal for a market like Morocco connecting remote or underserved locations, where running cables would be too costly or difficult. Additionally, fiber technology complements FWA by offering high-speed, stable connections in areas where it is feasible, creating a robust network that enhances overall connectivity.
Speed-based FWA tariffs, which showcase the marketed speed within a contract, appeal to end users seeking transparency and reliability. A key advantage of speed-based tariffs lies in their ability to capture different pricing tiers within the market. Service providers can diversify their offerings with varying prices and speeds, attracting a broader range of consumer segments. This pricing flexibility enhances competitiveness and market reach while boosting customer experience.
At Ericsson, we are also gearing up to support our local partners in Morocco to prepare for 5G paving the way for advanced digital services, improved connectivity, and transformative innovations that can drive economic growth and enhance quality of life across the country.
The smooth transition from 4G to 5G
We have seen a significant opportunity arising from the similarity in the air interface shared by 4G and 5G technologies, which allows for a more efficient repurposing of spectrum compared to other technologies. We are currently focusing on assisting CSPs in reusing their 4G spectrum for 5G deployments through the Ericsson Spectrum Sharing (ESS) solution.
Our 5G platform allows service providers to evolve their networks at a pace that matches their business strategy. This helps ensure a smooth transition as operators continue to strengthen current 4G networks, reducing risk and optimizing the use of existing infrastructure.
To prepare the local workforce to implement and operate 5G networks, Ericsson is actively participating in capacity building in Morocco. As part of our #AfricaInMotion campaign, which seeks to accelerate digital inclusion and adoption across the continent, we are collaborating with Moroccan universities to provide young talent with world-class learning and career development opportunities. We are offering students on-the-job training and mentorship through our senior specialists, in addition to access to Ericsson Educate, our digital skills portal that aims to strengthen ICT skills and increase readiness for jobs in the ICT sector.
What’s next?
In the coming years, we are keen to continue harnessing the power of our network of partners in Morocco to fast-track the nation’s digital transformation journey. Together, we will maximize the potential of FWA and 5G to deliver superior connectivity while driving positive change across all segments of society.
Are you ready?
