PlanAI to empower telcos to increase ARPU

04 July 2024

Totogi has launched PlanAI to empower telco marketing and business users to increase and protect average revenue per user (ARPU) with hyper-personalized offers using AI.

Totogi’s PlanAI eliminates the need for cumbersome research, analysis, and IT reliance traditionally associated with plan creation, replacing them with instantaneous, AI-derived micro-offers tailored to individual users.

Built on top of Totogi’s Charging-as-a-Service, PlanAI ensures that individualized offers are both personalized and automatically implemented for maximum impact. Powered by Amazon Web Services (AWS) technologies such as SageMaker, PinPoint, Personalize, and Bedrock, PlanAI leverages a variety of AI services to create revenue optimization campaigns at the individual subscriber level. This advanced use of AI sets Totogi PlanAI apart from manual plan creation methods and customer value management systems, which require human interaction to create pre-configured plans and offers or systems that are not connected to systems of action.

Traditionally, offers are built in advance using manual processes and rule-based decision-matching. PlanAI flips this process by using advanced machine learning (ML) algorithms and generative AI (GenAI) to analyze customer behavior in real-time and create plan details precisely tailored to individual needs. Plans are configured and activated automatically only once accepted by the targeted subscriber. This approach ensures that subscribers receive optimal and hyper-personalized offers, allowing communication service providers (CSPs) to increase and protect their revenue.