03 April 2023

Airtel Uganda has extended its partnership with Buganda Kingdom for another three years.

Since 2014, Buganda Kingdom has been in collaboration with Airtel Uganda to put into place transformative initiatives that have impacted the lives of people in Buganda and beyond. Such intiatives have been a big success.

These include Africa’s biggest run, the annual Kabaka Birthday Run, the Masaza Cup Tournament, Eid Celebrations, among other activities that are strong platforms for engagement with the community and transformation of their lives.

“We are proud to restate our commitment to the Buganda Kingdom partnership because of the value it has delivered for us, the kingdom and the community,” said speaking on behalf of Airtel Uganda’s managing director, the sales director, Ali Balunywa. “We are culturally aware of the organizational strengths of Buganda Kingdom, and the unwavering commitment to lift the people out of poverty. This aligns with our sustainability agenda of transforming lives in areas we operate in. To support these strategic goals, we made a commitment to progressively offer affordable voice, data and financial services on Airtel’s 100% 4G network that covers Uganda border to border. We have supported grassroot football talent development through the Masaza Football tournament. We have continued to provide local economic opportunities for young people through the strong Airtel- K2 distribution network of franchise partners, agents, and suppliers. We found a valuable partner in the delivery of programs in trade, sports, health, education, agriculture and other sectors. It gives us immense joy to announce the renewal of our contract with Buganda Kingdom for 3 more years. We believe this partnership will go a long way in boosting the Kingdom’s activities as well as improving the livelihoods for our people.”