06 June 2023
TPAY, the leading payment provider for the Middle East, Türkiye, and Africa (META), has announced that, through its partnership with Bango and Etisalat Egypt, the launch of Direct Carrier Billing (DCB) with Google for over 30 million subscribers.
The collaboration will create an easier experience for Android users to purchase apps, games, and digital content on their devices on Google Play.
This partnership provides Etisalat customers the ability to pay for in-app purchases and services subscriptions through their mobile number (Direct Carrier Billing), bringing Google Play Store’s content within reach of more than 60% of Egypt’s population who do not have access to traditional payment methods (e.g. credit/debit cards).
With the introduction of DCB with Google, customers can now perform any online purchase transaction through the Google Play Store by paying for their purchases via their mobile phone balance without the need of using their credit cards.
“This is an important launch for carrier billing, providing phone users in Egypt with an easy payment opportunity in the world’s biggest app store. Our partnership with TPAY brings Bango Payment technology together with TPAY’s operational expertise, enabling developers to monetize their apps more successfully,” said Paul Larbey, Bango CEO.
“We are delighted to enable DCB for our customers – the fastest, easiest, and most convenient way to pay for the vast range of content and services available on the Google Play store. Customer satisfaction is our key focus and DCB adds even more value for our customers,” said Ahmed Yehia, Etisalat Egypt chief consumer officer.