06 February 2024

Vodafone Ghana is expected to soon abandon its brand name in favour of Telecel, reflecting the identity of its new owner, Telecel Group.

Telecel Group bought the 70% majority stake held by the British company Vodafone Group in Vodafone Ghana (Ghana Telecommunications Company Limited) around a year ago. An agreement reached between the two parties authorizes the new owner to exploit the brand identity of the former owner for a year or a year and a half, while it develops its own brand identity.

The announced name change should allow Telecel Group to reposition the operator in the Ghanaian telecoms market and change the way consumers perceive it.