30 May 2024

SES’ Ethiosat platform now supports content reach to 17 million TV households in Ethiopia, marking a substantial increase of seven million compared to 2022.

This growth has led to a 95% market penetration. The Ethiopian TV market has witnessed a surge, with the number of TVs owned by households skyrocketing by 400% since 2017 to 18.2 million. The penetration of HD homes has also seen a substantial rise, from 48% to 62% since 2021, with Ethiosat’s number of HD TV channels growing from 15% to 62%.

Ethiosat is Ethiopia’s first-ever dedicated free-to-air (FTA) TV platform, hosted on SES’s NSS-12 satellite. The platform is a result of an agreement between the Ethiopian Media Authority, Ethiopian Space Science, Ethiopian Broadcasting Corporation (EBC), Association of Ethiopian Broadcasters (AEB) and SES to consolidate all Ethiopian TV channels and broadcast them from one orbital position.

“We are proud to be part of the growth of the Ethiopian TV market through the Ethiosat platform. The increase of TV households in the country and the penetration of the platform confirms the importance of Ethiosat as an established source audience rely on to watch their favourite local programming in the best quality possible,” said Norbert Hölzle, global head of media at SES.