04 September 2024

Telecom Egypt has concluded a multi-year agreement with Mada Communications to serve as its preferred international SMS service provider.

Mada’s services include voice, messaging, data, billing, fintech services, cyber security, digital transformation, and professional and managed services. With the new deal, Mada will handle all International Application-to-Person (A2P) messaging services, including but not limited to two-factor authentication and automated notifications. The partnership allows Telecom Egypt to use Mada’s capabilities to provide a better experience to its growing client base while also increasing A2P messaging revenues, according to the business.

“Being chosen by such a major player in the industry is a testament to our commitment to excellence and innovation,” said Charles Hage, CEO of Mada. “A special thanks to both the Telecom Egypt and Mada teams for their hard work and dedication in making this partnership possible. We look forward to furthering our cooperation with Telecom Egypt across multiple fronts and bringing exceptional value to their messaging services.”