09 June 2025
Axian Telecom has acquired an 8% ownership stake in Jumia, Africa’s leading e-commerce platform. While specific details of the deal remain limited, Axian emphasized its ongoing dedication to advancing Africa’s digital economy through strategic investments in innovative companies like Jumia.
Supporting its core mission of delivering accessible, innovative, and inclusive digital services across the continent, Axian leverages its brands Yas (mobile) and Mixx by Yas (fintech) to drive digital transformation in various markets. The investment in Jumia aligns with these objectives, positioning Axian to play a significant role in the evolving e-commerce and fintech landscapes.
Despite recent challenges faced by Jumia — including declining revenues, the exit from South African and Tunisian markets planned for the end of 2024, and a shift toward cost-cutting — Axian remains optimistic about the company’s future.
“We believe Jumia’s achievements in digital retail infrastructure, fintech, and logistics position it to foster financial and economic inclusion across its communities. This unique position makes Jumia an attractive investment that aligns with our core values and strategic vision for Africa’s digital future,” said Hassan Jaber, CEO of Axian Telecom.
